Generally, the terminal sales of door and window enterprises adopt the methods of entering home furnishing stores and seeking franchisees. In today's situation, these two terminal sales methods have their advantages and are irreplaceable, therefore it is necessary to consolidate and improve these two traditional sales methods. First, choose to enter stores with good reputation and fixed consumer groups, and actively cooperate with the market to do sales promotion; second, select dealers with strength and ethics to cooperate and achieve win-win results.

With the development and changes in the door and window market, more companies have opened factory direct stores. Direct sales can not only show the strength of the companies, but also allow companies to directly face consumers and obtain effective market information, and reduce the intermediate links, so that benefit both companies and consumers. However, direct stores needs a lot of manpower, material resources and financial resources. Door and window companies should steadily increase the proportion of direct sales based on their actual conditions, attach importance to direct sales but not expand blindly.

With the development of the Internet, online shopping has been integrated into all aspects of people's lives. This virtual sales model is not only low-cost, but also very convenient and flexible in the purchase process. Door and window companies naturally cannot go against this trend. First, door and window companies must understand the needs of consumers and open their own stores on suitable virtual sales platforms; second, door and window companies must devote their efforts to provide consumers with high-quality products, cheap prices and considerate services to enhance the reputation of virtual stores among consumer groups; third, door and window companies must carry out appropriate publicity for their virtual sales platforms and keep up with market development trends and make real-time improvements.

Overall, if door and window companies want to develop, they must make clear strategies in marketing communication, carry out targeted marketing communication through the Internet, mobile Internet, specific traditional media channels, building advertisements, etc., to ensure that this part of the consumer group can receive the message.