With the rise of mobile Internet and the gradual younger consumer base, competition in the doors and windows industry is becoming increasingly fierce, and it is imperative to take the path of Internet + doors and windows development. In this Internet + era, doors and windows companies should adhere to quality to go further!

The era of quality demand

With the development of the economy, the updating and application of new technologies have prompted people to increasingly pursue a high-quality life. Consumer demand is undergoing profound changes, and the perception of quality has also overturned the traditional definition. It is not only required that the market provide high-quality and low-cost products and improve the service experience, but more importantly, it is hoped that potential needs will be met. These are slowly becoming one of the business goals of door and window companies.

It can be said that in the past, the production of doors and windows products mainly solved people’s basic needs, but in the future, more new value will be created in the process of product transformation and upgrading, and these new values can be included in the category of quality.

The era of new quality experience

The core feature of Internet+ is the high efficiency of information transmission, which has improved the original consumption model in terms of channels, products, user services, etc., thus greatly improving people's quality of life. Specifically, the Internet has subverted business channels, traditional door and window companies have been impacted, e-commerce platforms have emerged, consumers can buy products at more affordable prices, and at the same time, they can be delivered to their doorsteps, saving shopping time.

  At the same time, in the Internet era, the channels are simply flattened, with manufacturers directly supplying products to e-commerce companies, and then selling products to consumers, which has significantly reduced product prices. With the help of search engines, not only is display space no longer scarce, but consumers can also complete purchases more quickly and affordably. Even the application of new technologies will bring users unprecedented experiences and feelings, such as VR (virtual reality) technology.

The era of emotional connection to the soul

    In today's business society with information explosion, it is full of distorted records and big but empty slogans. Some people regard the Internet as a tool to make money, while others think that the Internet is a collision of interests. Only truly responsible door and window companies that integrate the humanistic spirit (culture, values, etc.) into the Internet can have heart-to-heart exchanges with customers, change the phenomenon of one-time transactions, turn customers into users, and further transform them into fans.

The era of craftsmanship and quality

Since the Internet+ action plan was first introduced in the government work report, this concept has continued to gain popularity. Some people say that Internet+ is heavy assets + technology, aiming to transform the production model with the Internet and the circulation model with e-commerce, so as to stimulate demand and boost the economy; some people say that Internet+ is light assets + services, aiming to complete the online and data-based operation and management of the traditional door and window industry, and to achieve big data-guided operations and management.

In general, society is impatient and pursues short, flat and fast (low investment, short cycle, quick results) to bring immediate benefits, but few really value quality. The development of the door and window industry remains unchanged, and technology and excellent quality are the eternal pursuit.

Whether it is the increasingly mature online shopping and online payment, or the emerging micro-business and O2O, the Internet mainly provides channels and mainly affects marketing. This means that in the era of Internet+, production is still the main premise. Without good products as a guarantee, even the most cutting-edge concepts are castles in the air. Therefore, door and window companies must create products and form brand advantages in order to succeed in long-term competition.